Mike McCurry's takeaway from his catastrophic effort to spin the blogosphere: blogging is "a primal scream in the darkness." Like the scions Bourbon Restoration he's remembered everything and learned nothing. People disagreed with McCurry about the net neutrality issue because people disagree about issues. People got so mad at him precisely because of this kind of patronizing attitude. He was peddling flimsy arguments as if it never occurred to him that the blogosphere is full of people who know a lot about the internet and could handle a grown-up argument (see a non-flimsy, though ultimately unpersuasive, anti-neutrality piece if you're interested).

One of the most neglected aspects of the blogosphere, in my opinion, is that precisely because it's (mostly) composed of people who aren't professional journalists, it's composed of people who are professional doers of something else and know a great deal about what it is they "really" do. Consequently, the overall network of blogs contains a great deal of embedded knowledge. The consensus that emerges from that process can, of course, be mistaken but even though the most prominent people expressing that consensus may not be experts in the subject at hand (the most prominent bloggers tend to be generalists), the consensus will almost always be grounded in some kind of well-informed opinions. If you want to push back on that, in other words, you'd better know what you're talking about and not treat your audience like a pack of mewling children.