The tag line for John McCain's first general election TV ad:

"John McCain: The American president Americans have been waiting for."

Late Update: TPM Reader SW feels the patriotism:

Is the Onion running McCain's slogan department?

There's not enough "America" in his ad. I'm not sure - is he running for prime minister of Canada?

So to be crystal clear, he needs to up the ante in the slogan:

John McCain, American: The American President of America that Americans have been waiting for. America!

Later update: TPM Reader SG:

So we're "waiting for" an American president? Someone ought to ask McCain why he thinks George W. Bush isn't American enough. Setting aside the gratuitous verbal wrapping in the flag, this seems to be a calculated attempt to contrast McCain from that weirdly named, foreign sounding, "other" candidate named Barack Obama. Patriotism and fear will be the first, last and omnipresent refuge for the GOP this cycle. It's all they have -- they have nothing positive to run on.