Over the years, I've come to you many times asking for your help. And I'm doing it again today, for something really important. It's not your money we need. I need a few minutes of your time to take our reader survey. If my ask is enough, just click here. It'll just take a few minutes of your time.

If not, let me explain why we're doing this and why it's important. First, a key point: we're not collecting or keeping any information about you specifically. You won't get on some list or into any database. We're only collecting data about our readership as a whole. You will be totally anonymous.

Our ability to keep hiring new reporters is based on our ability to sell ads. And our ability to sell ads is based on having good information about who our readers are. It's as simple as that. Just a few minutes of your time will make a big difference in keeping TPM well-funded and growing.

So if you enjoy reading TPM and all the commentary and original reporting we provide, here's a way you can help us a lot. Please take a moment to take our survey. It really means a lot to us.

And please accept my sincere thanks in advance.