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GOP to Rebrand as "Whig" Party

04.29.09 -- 9:29PM
By Josh Marshall

In truly sobering times like this, I appreciate these moments of comic relief.

This just out from John King at CNN ...

Coming soon to a battleground state near you: a new effort to revive the image of the Republican Party and to counter President Obama's characterization of Republicans as "the party of 'no.'"

CNN has learned that the new initiative, called the National Council for a New America, will be announced Thursday.

It will involve an outreach by an interesting mix of GOP officials, ranging from 2008 Republican presidential nominee John McCain to Jeb Bush, the former Florida governor and the younger brother of the man many Republicans blame for the party's battered brand: former President George W. Bush.

In addition to Sen. McCain and Gov. Bush, GOP sources familiar with the plans tell CNN others involved in the new group's "National Panel Of Experts" will include:

*Mississippi Gov. Haley Barbour, a former national GOP chairman
*Louisiana Gov. Bobby Jindal
*Former Massachusetts Gov. Mitt Romney

You know things are really humming along when your 'rebranding' effort is led by your recently crushed presidential nominee and your discredited party leader's brother.

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