Study: John Edwards Doesn't Exist
January 16, 2008 -- 5:31 PM EST // //

A new study finds that John Edwards doesn't exist.

Allow me to explain.

After John Edwards placed second in the Iowa caucus on January 3, Elizabeth Edwards took to the airwaves to argue that his finish should occasion the media to stop covering the Dem contest as little more than a showdown between two political superstars, Hillary and Obama. Not surprisingly, nobody listened to her.

Comes now some statistical evidence of this fact. The Project for Excellence in Journalism has released its latest campaign coverage index for January 6-11, a study that does its damndest to try to quantify which political figures are sucking up the most media oxygen and why.

It found that Edwards only got 7% of political coverage during those days -- less than one-fifth of what Hillary earned, and less than one-forth of that accorded to Obama. Edwards even got less attention than Mike Huckabee, even though he, like Edwards, finished third in the New Hampshire primary. Take a look:

Now, before we get into a big argument about the study's validity or over whether Edwards deserved more coverage than he got, let me just say that I'm flagging these numbers just to make a larger point.

You can make a valid case, I suppose, that Edwards didn't merit more media attention during those days. Even post-Iowa he looked to be a long-shot for the nomination; New Hampshire made things worse. What's more, Hillary's New Hampshire comeback was obviously going to get a ton of attention. So the above numbers are understandable.

But here's the thing about this. For literally the past year we've been hearing justifications for the fact that Edwards, despite being competitive in Iowa polls, didn't get the attention that his Dem rivals got -- he didn't raise as much money; his candidacy isn't as historic as theirs; etc., etc. Indeed, the virtual media blackout of Edwards got so glaringly obvious that even New York Times public editor Clark Hoyt urged his paper to give Edwards more attention back in November. At a certain point we should just acknowledge that Edwards basically got screwed and that this shouldn't have happened to the extent that it did.

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-- Greg Sargent


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