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Hillary's Cards, Obama's Deal


Hillary Clinton is playing a hand dealt by Obama. And the dealer peeked.

Actually, he did more than peek. He laid out all the cards face up and selected the aces for himself. Aces like hope, freshness, change, and unity.

To Hillary he sent deuces and tres like competence, hard work, reliability and experience.

And now she's cornered. It's clear she's made the decision to play her hand to the hilt, raising the ante round by round. But if she thinks this can work, her naivete is stunning. And isn't Hillary supposed to be the shrewd one?

She should have cried foul the moment he took out the cards and with feathery touch sent them acrobatically arcing from one hand to the other. At the very least, she should have fought for a new deal like it was a matter of survival. Because it was.

Now it's too late. She has a losing hand. And the harder she plays it, the bigger she will lose.

Granted, Hillary entered the game confronting some intrinsic challenges. One is that she's a woman. There are those who would argue that this creates an unfair and impossible obstacle for her. How can any woman display the toughness that makes a credible Commander in Chief without also being pegged as an abrasive shrew?

Before long, a woman will come along who is equipped to use her gender as a point of strength. A woman who taps naturally into all the positive feelings people have towards the powerful and influential women in their lives. Voters will defend this woman when she's attacked as if their own sister were under assault. And they will bend to her will to avoid disappointing her, out of an almost holy respect, as they do for their mothers. Such a woman will come along, but it appears her name will not be Hillary Clinton. Except in a case of monumental coincidence.

You may lament the superficiality of a politics that elevates personality and carriage to a par with policies one advocates. But as well to rue inconvenient realities like the need for sleep or ear wax build-up. These things aren't going away either.

And while women have a bigger hill to climb in presidential politics--at least until someone breaks the glass ceiling--gender expectations cut both ways. Dennis Kucinich can never be President. He's short. And those ears! Even his wife, ravishing as she is, cannot restore him to manhood.

So Obama and Clinton are competing for the voters' affections each against a different set of gender expectations, like apples and oranges. But only one of them can be the winner, and Obama is proving that people like his orange more than Clinton's apple.

Some--you?--may find Clinton to be more personally compelling than Obama. You see in her a commanding presence, evoking warmth, loyalty and a host of protective instincts. But if so, you are incontrovertibly in the minority. In a race in which the policy differences between the two candidates are barely discernible, the wave of enthusiasm that is carrying Obama can only be attributed to the impact of his style and personality. It isn't just minorities that gravitate to him. It isn't just men. It isn't just Democrats. His support cuts across virtually every demographic except the sourest of dead-end conservatives. People like him more than Clinton.

She was slow to grasp both the fact and the significance of this. Perhaps she smugly believed Obama's expansive style would be his own downfall, that America had learned its lesson about selecting Presidents for their likeability. Given the experience of the last eight years, we might have come to believe that anyone we like enough to elect president must also be utterly incapable of doing the job. We might have forgotten that a winning personality does not preclude intelligence, and in fact what a powerful aid personal magnetism can be in the pursuit of well-considered goals.

Even if the Clinton team recognized early in the race that Obama was winning hearts, they can hardly be blamed for sitting pat as the candidate for the head. If the utilitarian fluorescence of her personality seems pale in comparison to the radiant aura generated by her competitor, what could she hope to do about it over the course of a few short months, if ever? Politicians make required mechanical adjustments when their pollsters identify negative responses to their bearing or facial expressions. Acting differently is mere stagecraft. But being different is a much taller order. Witness the plasticine smile that John McCain's advisers have hot-glued to his face in recent weeks. We'll see how that works out. The electorate may go slack and numb when confronted with even a glimpse of tax policy detail, but they can spot a phony in a second.

So Clinton stuck to her plan and waited for the Obama brush fire to show itself no more than a flash-in-the-pan.

But she underestimated both the staying power of Obama's talents and America's hunger for inspirational leadership. A preponderance of the electorate has recognized--consciously or not--the staggering scope of the challenges ahead. When in the memory of the living have so many explosive issues--the economy, international relations, energy security, global warming, immigration, terrorism--come to critical mass at the same time? For many years our leaders have denied, ignored, or obfuscated these difficulties. We've pulled the blankets over our head and in the suffocating dark shouted slogans of pride, courage and belligerence. But now we are gathering ourselves to face the onslaught. It's not bravery. It's an involuntary reaction. We are turning to face the wave just before it hits. And we are scared to death.

There is a profound emotional vulnerability that accompanies such an imminent trial. Clinton might argue that this moment should put experience, reliability, and familiarity at a premium. Indeed, those are great qualities to lean on when you spot the storm ahead. And they will be needed when we're tossing in high seas as well. But here, as we stare up into the yawning belly of a breaking mountain of water, what people want is courage. Someone who makes them feel rather than think. Any more prosaic narrative becomes an irritating distraction.

All this was manifest, if still partially obscured, right after the Iowa primary. That's when Obama slid the cards towards her and asked her to cut the deck. Clinton hesitated, her campaign paralyzed by the shock of that first blow. Had she gotten up from the table, insisted they play a different game, there might still have been time to alter the dynamic of the race. But confident in her game plan and her formidable tactical strengths, she took the bait. She hammered on her experience and her competence. She leveraged warm memories of the Clinton years and let her husband share the spotlight. She strode into the Augean stables of policy minutia and valorously wielded her shovel. She misread her victory in tiny New Hampshire as a validation of her strategy.

She was snookered.

Now it is obvious that all the thematic terrain she so triumphantly occupied was willingly ceded by Obama in a tactical retreat. What appeared to be a shining prize when viewed from afar--to command the territory of experience and workmanlike capability--turns out to be dreary and lackluster. Any mid-level brand manager would identify her positioning as catastrophic. The harder she fights, the deeper into quicksand she sinks, building Obama up in the process. If she paints herself the worker, he appears the leader. If she is the manager, he becomes the executive. If she is a return to a safer past, he becomes a pioneer into the future. He owns all the high ground, and he will easily reoccupy her territory after she packs up and goes home.

And in a crowning irony, her struggle for viability compels her to co-opt some of the most distasteful Republican talking points. She is playing the fear card, raising the spectre of the disaster that will ensue if we put an untested Commander in Chief in the White House. It's a cry that might serve to shave a percentage point of voters her way in a tight race, but it will never be heard above the roar of pounding feet as the mob rushes to Obama's banner.

With that play trumped, she is driven to go negative and attempt to sow doubt about the lesser man beneath the soaring rhetoric. Such a blatant appeal to cynicism certainly serves to clarify the stylistic gulf between the candidates. But not to her advantage.

Still, what other cards can she play at this point? If she had locked Bill in a closet in mid-January and remade her message from scratch, everyone would have thought her mad, but she might have a chance in the fight now. Instead she took the safe and ostensibly smart route. Since then she's been outfoxed, out-maneuvered, out-positioned, and just plain whupped. Now, the old expression about playing the hand you're dealt is the only one that applies.

And on March 5th, she will have no choice but to fold.


21 Comments

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There is also the fact that she is by far the best-known candidate in the race, and has been since the start. Everyone's heard of her, everyone's already formed an opinion, and she simply had nowhere to go. Especially since her negatives were as high as they were. That's not something easily changed, and that has been one of my personal "Clinton worries" since even before the campaign began.

To Hillary he sent deuces and tres like competence, hard work, reliability and experience.

Respectfully disagree: no one dealt her that hand. She went through the deck and picked her cards herself. She is the one who keeps insisting on "35 years of experience"... which is stretching things as most people agree.

Reliability? Yes, she wants that moniker, but look at her campaign since Super Tuesday. It shifts in the wind!

Hard work? Yes, but only in a certain sense. Her campaigns have all been won by the "Clinton" name. Starting with her first run for Senate where everyone dropped out of the primary for her. Her lack of a ground game in the national primary shows she didn't do her homework there.

And while women have a bigger hill to climb in presidential politics--at least until someone breaks the glass ceiling--gender expectations cut both ways.

I still don't understand how people can mindlessly mention "glass ceilings" here. HRC ran a credible national campaign. All indications are that it is her screw-ups that have cost her the probably nominee slot. Also, especially in a Democratic primary, if women, en masse, wanted her in, she'd be in: there are more registered women then men.

In addition, we currently have a woman as *second in line* for the Presidency. The day after Pelosi started to lead the House, her gender became a ho-hum topic.

I simply don't see a large indication from a *Democratic primary* that there is a glass ceiling for her nomination. (I believe a much stronger case of gender issues can be made for the GE, but that's not what we are talking about here.)

Comparing Obama to Bush in 2000 is simply setting up a straw-man argument. Bush in 2000 was well-known to have run businesses into the ground and that his family name, wealth, and connections put him in the govenorship of TX.

Obama bootstrapped in the old fashioned manner.

In fact, it is HRC that has many of the same characteristics of Bush in 2000: name brand, dominant force in the party's political machine. If she were empathic (for real), she would be a shoo-in right now.

Her husband is more empathetic and you can see the reaction he got -- he won.

If she had locked Bill in a closet in mid-January and remade her message from scratch, everyone would have thought her mad, but she might have a chance in the fight now.

Bill is her strongest asset. There is no doubt that his SC comments were carefully scripted. Bill and HRC are running a joint campaign -- and if his memes falter, she doesn't use them. Blaming her failure on Bill is like looking at the world backwards.

But I do like the idea of her folding on March 5th. I don't see it happening however, until the superdelegates give her the clear message. Sadly, the one who should be looking out for her, Bill, is too busy thinking about getting back into the White House himself -- and therefore is part of the problem.

She will not decide to go back to the Senate willingly.

You know, I haven't commented on it yet, but what you say reminds me of a thought I've had. Last year, much earlier in the primary season, I decided that I really liked the idea of Bill Clinton being the first First Husband in American history. I mean, who better, right? I don't know.. given the history, something about this just screams poetic justice to me.

What exactly do you mean "poetic justice"? That it is somehow emasculating for a man, and Bill in particular, to be "First Husband"?

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You are giving her "hard work, mangerial" stance way to much credence. The facts on the ground show otherwise:
From NYT:
But it’s the Clinton strategists, not the Obama voters, who drank the Kool-Aid. The Obama campaign is not a vaporous cult; it’s a lean and mean political machine that gets the job done. The Clinton camp has been the slacker in this race, more words than action, and its candidate’s message, for all its purported high-mindedness, was and is self-immolating.
The gap in hard work between the two campaigns was clear well before Feb. 5. Mrs. Clinton threw as much as $25 million at the Iowa caucuses without ever matching Mr. Obama’s organizational strength. In South Carolina, where last fall she was up 20 percentage points in the polls, she relied on top-down endorsements and the patina of inevitability, while the Obama campaign built a landslide-winning organization from scratch at the grass roots.
http://www.nytimes.com/2008/02/24/opinion/24rich.html

From the Atlantic:
Even though Clinton had faced no serious opponent, it turned out that Solis Doyle, as campaign manager, had burned through more than $30 million. As this New York Times story makes clear, the donor base was incensed. Toward the end of the Senate campaign, Solis Doyle did her best to bolster the impression of the inevitability of Hillary’s nomination as the Democratic presidential candidate, spreading word that Clinton’s Senate reelection fund-raising had gone so exceptionally well that $40 million to $50 million would be left after Election Day to transfer to the incipient presidential campaign. But this turned out to be a wild exaggeration—and Solis Doyle must have known it was. Disclosure filings revealed a paltry $10 million in cash on hand; far from conveying Hillary’s inevitability, this had precisely the opposite effect, encouraging, rather than frightening off, potential challengers.

Rather than punish Solis Doyle or raise questions about her fitness to lead, Clinton chose her to manage the presidential campaign for reasons that should now be obvious: above all, Clinton prizes loyalty and discipline, and Solis Doyle demonstrated both traits, if little else. This suggests to me that for all the emphasis Clinton has placed on executive leadership in this campaign, her own approach is a lot closer to the current president’s than her supporters might like to admit.

http://www.theatlantic.com/doc/200802u/patti-solis-doyle/2

The list goes on and on..
My point is, Obama has both inspiration AND SUBSTANCE
Check out the article he wrote in Foreign Affairs magazine
http://www.foreignaffairs.org/20070701faessay86401/barack-obama/renewing-american-leadership.html

Hillary cannot run on "hard work" and "Managerial" experience, since the obvious mismanagement of her campaign and the cronyism involved shows she does not have a clue.

Nicely done.

Mark,

You write beautifully and you seem to have a keen sense of that fluid, real-time, difficult-to-measure quality of public political mood.

I would just offer you a slightly nuanced, different sense of voters' feelings about Hillary Clinton. And it's based on nothing but my two-bit opinion.

First, I have to confess that I have always liked Hillary much more than Bill. Okay, I confess, I voted for Bill and think he is an INCREDIBLY brilliant person and effective politician; but at a gut level, I've never liked him. Not so about Hillary--I've admired her tremendous intellect and accomplishment, and have marveled at how she has managed to stand straight and perform despite the relentless, soul-crushing, cruel and humiliating public attacks on her person. She has endured. And she has emerged, apart from Bill and in her own right, as the accomplished, competent, resilient woman she is.

That's why I've been so disappointed to see her campaign perform so badly, as you point out. She is a great candidate--much better than her campaign. It bothers me that she has been so handled, so scripted, so insulated. Why? Time and again, public response to her is so positive when Hillary is allowed to be Hillary. Why don't we get to see more of this? Again, I'm biased, but why does Bill need to campaign so vigorously--I don't think his strong campaigning has helped her and I resent the way he overshadows her sometimes.

So I felt I should respond to this: "Before long, a woman will come along who is equipped to use her gender as a point of strength. A woman who taps naturally into all the positive feelings people have towards the powerful and influential women in their lives [...] You see in her a commanding presence, evoking warmth, loyalty and a host of protective instincts. But if so, you are incontrovertibly in the minority."

Actually, I believe she does use her gender as a strength. And I believe a lot of people, perhaps especially women, DO have the positive feelings you describe for Hillary, but have chosen to vote for Barack Obama. She's still a terrific candidate. I think it's much less about anything she might lack and more about public mood, as you so aptly describe. Many of us didn't know we were hungry for the leadership style Obama offers, but he was able to detect that hunger and speak to it. Obama's personal experience, personality, and leadership style seems to answer public mood in a way that Hillary's simply doesn't. But that doesn't diminish her gifts.

I always enjoy your posts, Mark, and hope you will continue to give us your insights.

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There's nothing "two-bit" about your thoughts Laura.

Though I'm in the Obama camp, I try to resist the urge and pressure to paint either candidate in black and white. Both have strengths and weaknesses, and the differences between them are mainly stylistic and associated with their personal histories. I think both of them are the strongest candidates we've had in years, and as strong as candidates can be and still be politically viable.

I also believe it's close to a toss-up as to which will be a better president. Will Obama be overwhelmed by the pressures of the office? Will the Clinton name prove a lightening rod for partisan bile, swamping her policy initiatives? We'll never know except in hindsight.

So my feelings about Hillary are almost entirely positive. My point--which I know you get--was just that if the campaign is an exercise in branding, she got stuck with/made her own bed/accepted the short end of the stick.

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There's nothing "two-bit" about your thoughts Laura.

Though I'm in the Obama camp, I try to resist the urge and pressure to paint either candidate in black and white. Both have strengths and weaknesses, and the differences between them are mainly stylistic and associated with their personal histories. I think both of them are the strongest candidates we've had in years, and as strong as candidates can be and still be politically viable.

I also believe it's close to a toss-up as to which will be a better president. Will Obama be overwhelmed by the pressures of the office? Will the Clinton name prove a lightening rod for partisan bile, swamping her policy initiatives? We'll never know except in hindsight.

So my feelings about Hillary are almost entirely positive. My point--which I know you get--was just that if the campaign is an exercise in branding, she got stuck with/made her own bed/accepted the short end of the stick.

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Yes, in choosing a president it is always wise to go with the one with the personality plus. Even if he's a bad president we'll still have a buddy in the White House. That's what makes your system win/win.

Not that you support Hillary Clinton. You just think Obama would be a bad President, which is completely unrelated.

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What makes you think I'm referring to Obama? I was actually thinking of Bush/Gore. Bush was the everyone wanted to have a beer with - that turned out well, didn't it?

God, Mark, I hope you're right. Because if we're stuck with Hillary's persona and scolding judgments about which everyone who doesn't agree is a dunce, I don't know what we'll do.

She has appealed to our basest instincts and I'm wondering if it will stick. She's dashed our hopes for the "best employee she can be." God, that's the American ideal, isn't it?

Democrats almost always pick the safe, solid choice; hoping against hope that all those policy details will win the day. And they don't (although Obama's got plenty of them, a whole lot more than Bush or McCain, that's for sure).

I've never seen so much mud thrown as was thrown at Obama this week. He has always surpassed my expectations, and now it's in the hands of the good people of Texas, Ohio, Rhode Island and Vermont.

I'm hoping they see that we are entitled to a celebration of American ideals again. Instead of a good employee.

Here's hoping.....

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If you have never seen this much mud thrown at a candidate you must have missed 1992, 1996, 2000 and 2004. 2000 was a particularly muddy year.

Excellent piece, Mark.
I enjoyed reading it.
Thanks.

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Mark, good piece. I think you captured the campaign very well. To LauraJordon, I would respectfully disagree that Hillary is a good candidate. A good candidate would not have allowed her advisors to run such a poor campaign and would have taken the high road all along the way as Obama did. Her attack and distort mode, regardless of who orchestrated it, has dimenished her in the eyes of many potential voters. She has provided many openings for Obama that would not have been there had she campaigned with more integrity. Obama is almost at Check-Mate.

xargaw,

I admit that I am giving her some leeway on the way her campaign has been run. It has been atrocious, and I wish she had done more taking of the high road. Her campaign either didn't understand or ignored the public's distaste for negative politics.

I do empathize with her a bit because I think her political style -- the constant calculation, the appearance of inauthenticity -- has been at least partly influenced by her own journey as Bill's wife and as a long-time target of the right-wing noise machine.

When she seems to be more authentic, I think it lessens those superficial personality 'problems' she's faulted for having.

You know, I'm so tired of folks blaming sexism on her downfall. She's someone who was willing the play the White Woman as Victim card so easily, it was like falling off a log.

She is the wife of a former President. She has the name recognition and contacts, and had the establishment, coast to coast, lined up in the states.

She's getting beat by a more charismatic politician. By someone, whose campaign will be studied for years to come for its daring and brilliance.

SHE was the one who walked away from public financing, in order to intimidate any and all competitors, because, of course, she had her minions threatening donors from the word jump.

She was outwitted, outmaneuvered, out financed.

She never thought the Uppity Negro from Illinois could beat her. I can tell; it's been in her body language, as well as her tone and demeanor towards Obama from the beginning. We Uppity Negroes know all the silent signals, which is why, before Iowa, I knew I'd never cast a vote for her, because of the fundamental level of disrespect she showed Obama.

This race by her was lost in so many ways, but it truly was lost, in her arrogance in running a General Election campaign, thinking that she could basically run over Democratic Primary voters. After all, she was, INEVITABLE.

She believed that she was ENTITLED to be President of the United States.

ENTITLED.

No thank you. Had enough of that with Shrub.

I have watched, as Obama, with one hand tied behind his back, walking the razor's edge of race and sex in this campaign, has had to swallow and steady himself against the obvious, and subtle insults from the Clinton campaign. Running two races that nobody else was running, and had to pretend that he was only running one.

Hillary Clinton believed she could bully her way into the nomination, and the people..the people...are saying, 'No Thanks'.

This was supposed to her moment, and then he appeared.

She never thought the Uppity Negro from Illinois could beat her. I can tell; it's been in her body language, as well as her tone and demeanor towards Obama from the beginning.

I am glad that someone finally said it. I didn't catch on until about 2 weeks ago. It wasn't just Senator Clinton, I had that sense from her female supporters and I couldn't understand why they were so angry. One actually told me that it's Senator Clinton's turn. Then this 52 year old white woman realized that what is not being said here is some version of how dare a black man step in front of a white woman.

You make some very good points.

Among those:

"She's getting beat by a more charismatic politician. By someone, whose campaign will be studied for years to come for its daring and brilliance [...] She was outwitted, outmaneuvered, out financed."

And that really is the long and short of it. If we set race-baiting charges and identity politics aside, the truth is she has simply been out-matched.

I voted for Obama. I hope his skills at governing are as impressive as his skills at campaigning.

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Mark Lazen

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