« In Defense Of Fake Sinbad | cscs's Blog | Simple Answers To Stupid Questions »

The Clintons' Time Is Up


I don't mean this in a "they need to drop out of the race" kind of way. I mean, literally, the world has changed, politics has changed, and the Clintons, who first entered politics in the 1970s and came of age in the 1990s, have been left behind.

In 2006, George Allen's "macaca moment" ushered in a new age of politics -- one where anything and everything said on the campaign trail is copied and pasted into everything else. In today's social-media-connected world, the term "viral" takes on new meaning. Most significantly, in the previous age of politics, where television dominated the mediascape, "message" was controlled both by the news media and the candidates. Today, a third element -- the voters -- can now potentially has a say in the message-spreading process. For example, Allen's racist remark, caught on tape and posted on YouTube, became the dominant narrative, and, thus, he lost.

Several of these viral moments have played (or are playing) significant roles in political campaigns: Allen's macaca, Liberman's "kiss," McCain's "hug."

And now, Hillary Clinton's "Bosnian Memories."

What's interesting here, of course, is that the virus spread this time, not because of something caught "live" on tape, but from footage from years ago, made available and replicated over YouTube:
In the past, a campaign might have hoped that something like this would go away, that the traditional media, especially television news, would not run the old video.  But the old video got out, via YouTube, and people have been looking at it for days...except, apparently, Hillary Clinton, who is still talking about what she was told, which doesn't hold up to what we, thanks to YouTube, can see with our own eyes. 
In a YouTube age, this was an incredibly amateurish mistake. And I think amateurish is precisely the correct word, because both Hillary and Bill Clinton are today, not the wise old Party Elders who hold political savvy, but neophytes. Technical neophytes in an age of Facebook-connected politics. The Bosnia incident, the "Jesse Jackson" comments, the "Fairy Tale" -- all have been played and replayed over YouTube, and blogged about over the liberal blogosphere. (The Scaife photo is apparently next.)

In the past, in the 1990s, these were all the kinds of gaffs that the Clintons' could have gotten past: play the refs, change the subject, go on attack. Anything to get to the next news cycle.

But today, this no longer plays. Or, at least, it's no guarantee.

Not that Obama is immune to this, either. But, so far, Obama has displayed much more media savvy (and therefore political savvy), in that there haven't been many, if any, "macaca moments" for him. Of course, there was the Wright video, but it wasn't Obama's words.

Interestingly, and more proof of Obama's dominance in the YouTube age, the Wright incident is in many ways helping him:
In a pre-Internet era, the manifold replayings on television of Rev. Jeremiah Wright's sound bites denouncing America would probably have deeply damaged Obama's candidacy. But millions of voters have been flocking to the web to watch his 37-minute response to the controversy, and observers across the spectrum — from Peggy Noonan to Andrew Sullivan to Jon Stewart — have praised Obama for speaking from the heart and appealing to people's intelligence.
Well, Andrew Sullivan...that's no shocker.

Anyway, that's the thing, that's what makes today's political era different -- you cannot spin away your own words. You can't spin away you not hitting the tarmac under sniper fire.

What you can do, though, is have others turn these gaffs around for you. By tapping into the viral-ness of today's media consumer, you can turn a deficit into a plus.

But, to do that, you have to understand the new rules of the game.

The Clintons, to their detriment, do not.

Barack Obama often says it's time to "turn the page," but that's not it at all. The page has already been turned.

You can't expect to win in politics today if you're a chapter, or maybe more precisely, a blog post, behind.

53 Comments

| Leave a comment
user-pic

Wonder Twins powers, activate!

Form of: An Edit Button.

user-pic

A. Agreed. How can we have two robots rolling around on Mars and TPM can not have a friggin edit button?

B. Wonder Twin powers were the coolest. "Form of a bucket of water!"

user-pic

can now potentially has a say

I can has speak good. Really. I can.

user-pic

Maybe you've found a starting point for unity!

♪♪♪

user-pic

You may be right, cscs, but there are other possibilities that worry me. I can't help but wonder if Bill and Hillary know exactly what they're doing. I started thinking about this last night, after listening to both Olberman and Abrams criticize Clinton for these gaffs that keep happening. Clinton has been repeating obviously false things all through the campaign, yet even when caught, she continues to do it. Why is that? The Clintons are obviously extremely saavy politicians, so why do they continue to say so many things that seem so absolutely boneheaded and tone-deaf?

I'm not certain, but I'm now wondering how local news stations are carrying the candidates statements. Do they show the candidate's talking points, but not the controversy? Maybe Clinton's audience is specifically those voters who don't get their information from the internet. What does all of the stuff that's been raging over the last several weeks look like to that person? It may be very different than the way it looks to us.

I'm hoping you're right though...

user-pic

I'm not certain, but I'm now wondering how local news stations are carrying the candidates statements. Do they show the candidate's talking points, but not the controversy? Maybe Clinton's audience is specifically those voters who don't get their information from the internet.

I don't think the "youtube effect" can be avoided, and maybe that point should have been made in my post.

I think what we're seeing now is not YouTube videos, blogs, etc, not operating in isolation, but actually playing into and even determining what the networks, cable news, and even local news present.

To take an obvious example, would the Wright statements have even been news without YouTube? Probably not? Same for the Bosnia story -- I doubt the news corps. would have gone back to verify that story, and even if someone did, it may not have spread. It just takes one person to post it on YouTube now, though, for it to slowly and eventually make it even on the local news.

It's possible the Clinton Team is playing to the non-Internet crowd, but that just seems like a really strange game plan. (A strong demo for her is older folk, so who knows...)

To take an obvious example, would the Wright statements have even been news without YouTube? Probably not?

Indeed, and here's some evidence to support that point. Just yesterday, Ben Smith's blog on Politico linked to this Newsday blog post featuring a bit of eulogy written by Rev. Wright and published in the Trumpet magazine last year. The words are kooky (though, again, presented without much context) but they're definitely not going get the kind of traction they might if there were a Youtube of Wright pronouncing them from the pulpit.

user-pic

cscs said:

I don't think the "youtube effect" can be avoided, and maybe that point should have been made in my post.

I think what we're seeing now is not YouTube videos, blogs, etc, not operating in isolation, but actually playing into and even determining what the networks, cable news, and even local news present.

Yeah, I really understood your point, cscs. I guess because the Clinton's appear to me to be operating in some sort of alternate universe, I surmised there must be some sort of alternate news universe that supported their efforts.

Exploring this possibility, I checked out my cable TV (Comcast) "Elections '08" section. But it's really out of date, so that can't be it, although I did notice that the first offering up in a section that purported to be speeches offered by both Clinton and Obama was a speech by Bush in which he praised McCain (from Fox News!).

Seriously, though, I'm almost as old as the Clintons and I've figured out the viral nature of the internet. They're both more experienced at politics and surely a lot smarter than I am. It's just hard to imagine they don't get it. So I have to ask what exactly they're trying to do? Maybe the entire campaign is simply in denial.

user-pic

Another thought:

Clinton's behavior may explained by the success that she's had with the stretching of the truth so far. "More Experienced," and "Ready on Day 1," (I never want to hear that phrase again!) are both themes that, repeated often enough, showed some resonance in the polls, with voters apparently believing both of them with little critical thought. I guess because it worked in the past, it's become a habit.

user-pic

The NY Times had a piece (deadtree) on where voters are getting their information -- specifically, young voters, and they're not getting it from the traditional sources (whoa! color me shocked by this!).

The Times specifically mentioned Obama's response to the Wright snippets, the "Yes we can" video, and some others (There's a video of McCain talking about what really matters to voters that's been viewed by a smashing 300,000+ viewers!!)

Anyway, it was obvious to me after reading the piece that Obama gets Youtube and the Internets, Clinton a little more so, and McCain, not so much at all.

Your post clarifies that.

Oh, the Times piece is here: Finding political news online

I still don't understand Clinton's repeated references to the landing party in Bosnia...or why someone in her campaign didn't pull her aside and say "Knock it off--Youtube's got the goods". It's the sort of "misstatement" that could sink a campaign.

user-pic

I say the Times piece, thanks. It helped me formulate my post, or at least got me further thinking about it.

user-pic

Sez hoo?

Fine post, mon ami.

I still think Josh should solicit contributions to hire some programmers that know what they're doing.

user-pic

Thanks, Tom.

And, yeah, that's a great idea -- an Edit Button Fundraiser!

user-pic

I just threw up a blog (apt image) on the subject of fundraising, and missed a typo. I use spellcheck as a backup, but when it doesn't find a usage problem one misses stuff like "I return.." instead of "In return..."

I agree the Clintons are political dinosaurs.

The other problem I see right now is how the Wright issue just keeps proliferating. Which says to me that this is not an anti-American nor a racism issue.

Rather today it becomes very clear with the pushing of Wrights Pastor sermon pamphlets on msnbc that the issue is really about Israel. They are even pushing Wright as 'anti-Italian' based on his comments that are unsupportive of the ROMANS. The pamphlets also include remarks from a man who is a member of Hamas.

What I do not understand however is why any Americans beleive America's foreign policy should be held captive to the politics of Israel.

Supporting Israel as an ally is one thing but when it comes to Israel foreign policy being a criteria for selecting the US President based on what his pastor's political views are that is ludicrous.

Wright obviously sees the Palestinian side of the issue much moreso than those who are pushing pro-Israel policies, such as the neocons have for the past 8 years.

So the Rev Wright comments are still in the news.

Whatever Wrights political views are does not mean they are Obama's views.

Obama has not at anytime voiced political views consistent with Wrights and I believe it is wrong to smear him by association even if he was a member of the church for over 20 years.

Being a member of a church based on spiritual faith does not mean you thereby agree with the pastors political views. It is evident to me that the numerous community outreach programming of Trinity is a lot bigger than the ministers political views. It is understandable to me that Obama would be there based on how the church helped and ministered to the poor, unemployed and those in need of food and shelter.

Anyone who takes time to listen to Wrights sermons on Youtube also knows that the minister railed against social injustice and economic inequality. Those were the core messages whether he was talking about America's domestic or foreign policy. None of which makes him a radical kook.

It is becoming clearer and clearer why the Clintons are hooking up with the rightwing neocon faction.

user-pic

I don't think the Clintons are "hooking up" with the Republicans.

More like the direction she took to run against Obama in the primary is, in some ways, the same direction the Republicans would take, i.e., "experience." Or, Clinton decides a week later to address the Wright question.

But making the same argument as the Republicans doesn't make her on their team. (It doesn't help the D team, though, in any way.)

I think there is a lot of truth in that. The Clinton campaign's approach was decidedly old-school and was mainly geared to issues affecting the party's constituencies and they had no plan to go after the shallow ADHD American Idol crowd.

user-pic

And what's wrong with American Idol...???

(Seriously, I never miss it. My money's on David Cook.)

Yeah, don't you just hate the digital era, what with the ability to widely disseminate source material in any media format? It must make it tough for people like you.

user-pic

It's very interesting... I think somebody could make a lot of money as a political consultant that focused only on "youtube" moments. You'd sit the candidate down for a day and listen to all of their stories and then you would take one week and see how many of them you could debunk with postable video. It could be video that's either already online (probably most of it) or stuff you upload. You then go to the candidate and tell them they'd better start conforming to what's provable. Some one could make a fortune at that.

The real mistake people make is that they don't realize how old so much online video content is. Everybody knows that you shouldn't make racist comments in public because you risk being taped. But people don't realize that the internet is as useful for hunting up old pre-youtube interview clips from Charlie Rose as it is for capturing and distributing current events.

Just because you did something before the internet, or before parts of it like youtube came on line, doesn't mean it's not available.

user-pic

This is a great idea. Seriously--if it's not being done now, by all of the campaigns, it should.

user-pic

Definitely. It's actually quite amazing how much pre-Internet video is up there.

To relate an American Idol story (to prove, I guess, I watch it...), last night, they sang some old 80s (80s???) song. "Get right back to where you started from." Or something like that.

Anyway, hopped on YouTube and found some old 80s Euro-disco version of the song. Very Solid Gold Dancers looking.

user-pic

I think that it is more than just the two candidates grasp of "New" media. They seem to have fundamentally different views of how to "do" politics. Clinton continues to use the tactics and strategies that were used (and worked) in the 90s - old tactics, new tools.

Obama sees (correctly in my estimation) that the old strategies and tactics won't work. In fact, not only will they not work, they will be counterproductive. This goes for his campaign as well as his politics.

I think one of the reasons this fight has seemed so ugly is because we are in the transitional period between the old and the new - the new ready to take power, the old not wanting to give it up and both not understanding the other's viewpoint. I also think this is why we've seen the split in age groups for the candidates.

I think it's healthy to some extent, but it's also painful.

user-pic

I would argue there is no difference today between "doing politics" and "doing media."

They are one in the same.

user-pic

That about encapsulates your entire point - and I think you are spot on.

Somehow you can tie it all back to marketing.

Or perhaps that is what it is - uber-marketing. Ala Minority Report.

user-pic

Robert Parry really speaks my mind here:

http://www.consortiumnews.com/2008/032508a.html

"But those two tendencies – stretching the truth and smacking around anyone who objects – have now led Sen. Clinton into one of the most embarrassing moments of the campaign."

What's disturbing is the account of Hillary refusing to cede ground even when confronted by irrefutable evidence, pressing the same story forward over and over until it is impossible to sustain the fiction. This is a really bad Bush flashback...

user-pic

That's long been my problem with her -- her inability and unwillingness to simply state her Iraq vote was the stupidest vote she ever made is completely "resolute," just like someone else we know, as you say.

Interesting, too, that the supporter-produced vids form HRC backers are so very lame in comparison to the best stuff coming from Obama supporters. Yet another uber-creative vid is out, and ironically illustrative of cscs's point, care of Andrew Sullivan's blog.

user-pic

I will not be able to sleep after that video. In the comments, he says he is working on a longer version.

Shiver.

Wow.

Flashpoint: I'd bet you dollars to donuts that the average Clin-ton doesn't know who the angry German kid is.

user-pic

It's not just YouTube.

Obama built his volunteer army in part by building a custom FaceBook application. He's solicited advice on how to help small businesses through Linked-In and he was using Internet fundraising much earlier and more effectively than Clinton's team, who really only figured it out in Feb.

Yeah, but you have to admit that at the end of the day this really doesn't represent any savvy on his part because he's just a stuffed-shirt buffoon. I mean, everyone knows that, right?

user-pic

Well, a measured yes to all.

One thing that hasn't been brought up here is the 'technology divide."

I mean, a lot of Obama's supporters were the ones teaching their parents how to use e-mail, etc. This would necessarily translate into better (and er, "hipper") use of emerging technologies.

Still, the voters Hillary is likely courting--to some success--are those same parents, (now grandparents, most likely), not giving much of a hoot about Youtube, or online news sources. They likely still get their news from Newspapers and local news, which doesn't get into so much parsing, snark, and debunking. ...and they LIKE it that way!!!!!!...damn kids!! Get off the grass!!!!!

But I digress...

I think that is perhaps why Hillary is still competitive and doesn't appear to care about the Youtube/new politicking. She's speaking an archaic language that is going by the wayside. Planned? Could be.

Has anyone looked into the numbers of hip youngsters vs. decrepit oldsters? Perhaps the reason this campaign appears to be so divided is because each campaign is basically reaching out to half the electorate in different ways.

Just a thought.

user-pic

I think you are right, but in making your point, you overlook the influence that those teaching their elders how to use these tubes have.

I am the tech guy in my family - and because of that, I can disseminate my influence in much the same way that is being discussed.

Fortunately I do not bother trying to convince my family to think about or vote for anyone in particular. Interestingly enough, I have actually seen my Republican family members stop and take notice of Obama. They like the leadership he presents.

Has anyone looked into the numbers of hip youngsters vs. decrepit oldsters? Perhaps the reason this campaign appears to be so divided is because each campaign is basically reaching out to half the electorate in different ways.

I haven't been able to find it again, but someone posted a data graph here of support for Obama versus Clinton by age group. There was a pretty consistent advantage of a few points for Obama that varied a little bit, but it swung widly to Clinton's side at age 60 and above. Unlike some other demographic breakdowns, this one was night and day. At the risk of repeating myself, I think this is a very stark contrast that has gone largely overlooked. Some people have insisted that Obama is a baby boomer, but this assertion quite simply ignores the facts.

user-pic

workerbee says:

Has anyone looked into the numbers of hip youngsters vs. decrepit oldsters? Perhaps the reason this campaign appears to be so divided is because each campaign is basically reaching out to half the electorate in different ways.

I think you're probably right, but there's also a danger there. It would be very sad if Obama, in the process of developing a "bring us together" campaign, created more of a divide between young and old.

The only time I've felt uncomfortable with Obama was once when I saw him interviewed by Stewart on the Daily Show (it was a show that aired sometime just before the strike, I think) and he made some comment about "over-50" people not getting it (or words to that effect). That may be true in many cases, and certainly it was a comment that would appeal to the majority of the audience, but it made me feel uncomfortable (needless to say, I'm over 50 myself). If his campaign is really about "unity" (and I think it is) that has to encompass everyone, imho - black/white, rich/poor, and young/old.

All that said though, I'm really happy that he's turned so many younger people into voters, and presumably more involved citizens as well, and that outweighs any concern I had.

You know, I'm an Obama supporter, and I agree with this post -- he is savvier to new media.

But in the spirit of fairness I have to say that the Clintons have suffered in the media for other reasons as well.

I think it's true that people in the media like Obama more. I know journalists try hard to be objective . . . but sometimes, especially lately, you can feel just a bit of glee, or snark, when HRC stumbles, and just a bit of anxiety when it appears that Obama might.

Of course, Barack may deserve the admiration, and the Clintons may be running the sort of campaign that deserves to be censured. That's of course what I believe. But whatever you think about that, I do think it's true, in practice, that the media does like him more -- and I don't mind admitting it.

I can only assume this post is a joke? The Wright videos help Obama? Man you people in the blogging world have to get out more. At this time in 1992 Dukakis was up by double digits and got swamped. Obama is either slightly up or slightly down depending on the polls and they haven't even begun to slime him yet. Your so concerned with the nomination but the real damage is being done in the general. Obama will be one of the weakest general election candidates in the history of the democratic party. With the bad news on the economy and the war, any democrat should have double digit lead over republican. Their weak showing is really bad news. Should have nominated Joe Biden months ago, Obama is a weak inexperienced unpatriotic joke who will lose in a landslide. Newsflash, Starbucks crowd and African Americans is not a coalition that gets you to the White House, stop wasting your time, McCain will destroy Obama in the general, his strength despite the economy says it all.

Well just so you know we have debunked the Starbucks bit, our tastes are much more refined thank you very much!

Mark, Pasadena eh? Well that really says it all right there doesn't it.

How's that for dismissive elitism? : )

user-pic

I will see your dismissive elitism and raise you one elitist dismissal:

Ole' Mark here joined us just to make that comment.

Awfully sweet of him.

user-pic

I object.

I hate Starbucks.

Besides that - what is your real point and do you have anything to back it up? Some analysis, or thought besides a regurgitated version of the same post you or your cohorts posted under another discarded screen name?

Your historical reference to Dukakis is ungrounded, although it does highlight that polls right now have little to no bearing on the results in November. Biden might sound good, but he did not make it out of the gate so, as a comparable, it to is ungrounded.

user-pic

Obama is a weak inexperienced unpatriotic joke

Unpatriotic, huh?

That's quite an accusation.

Excellent post.

I think that Bosnia is Hillary's "macaca moment." Akin to Dukakis in the tank.

The problem for Hillary is that these are her own words. Obama has less of a problem with Wright because no matter how much Wirght may be viewed as offensive, he's just not Obama.

In some ways, Wright may even help Obama. Many people actually agree with some of the things that Wright has said. For example, everyone knows that the Israel/Palestine issue is at the heart of problems in the Middle East. The fact is that Israel has been intractible on this. But no American politician wants to say this even though critics of their own government in Israil, the Israeli p[eace movement, & some Hassids say this all the time. Now Wright has said what American politicvians are afraid to say. Some may be glad that someone is saying this to a presidential candidate.

Precisely why Obama's going to cream McCain in November. McCain's probably got the Morse Code and Ham Radio vote, though.

user-pic

heh heh.

When are you all going to realise that this unscrupulous woman will go to any lengths to get the nomination? Watch your back Obama.

user-pic

Perceptive post, cscs. To paraphrase a fellow denizen, I'd give it a "5" if I could. :

user-pic

Thanks, AD. I appreciate it.

Insightful!!!

This is definitely the next wave of democracy we're riding here.

Thanks for post.

I do think it's true, in practice, that the media does like him more --

There's no question, Alex, that the "media" likes the fresh young face of Obama better than Clinton and the coverage has reflected that. But...that will only last through the primary. The candidate the media really loves is McCain and you'll soon find that out in the GE.

user-pic

They love him alright. They care so much that they will offer him some advil for his arthritis and offer to help in across the street. Poor old guy...my heart goes out to him. I suppose you could say the media loves him if you look at it that way.

Leave a comment

cscs

user-pic

Following:
Followers:

Posts
Comments & Recommends


Favorites

All Reader Posts
How to use myTPM

Advertise Liberally
Share
Close Social Web Email

"To" Email Address

Your Name

Your Email Address