McCain's New Web Video: A Blistering Critique of Militarism Run Amok
Via The Left Anchor
This is a remarkably bad video. Overwritten, poorly executed. Bad, baffling choice of special effects. But mostly just very, very overwritten. I don't see this doing anything to capture voters not already supporting him, but I guess that's probably not the point. It's far too long to air on television, but at the same time, it lacks the qualities necessary to send a video into viral distribution.
I'm not even sure what argument it's trying to make on McCain's behalf. Are we really to believe that he isn't pursuing his self interest by seeking the presidency? Other than George Washington, I don't think that's been true for any president in American history, and it isn't true for John McCain either.
It's completely acceptable -- nay, expected -- to hold up one's military service as a positive attribute. But the length of the video and the melodrama it entails, and the unbelievable argument it makes (that McCain is somehow above politics or ambition because he's been to war) makes me feel more like McCain is cynically prostituting his service. Did he really have to become a soldier before he understood that loving your fellow countrymen is part of patriotism? I've never even been in the Jr. ROTC, and I understand that. It's why I fight for social justice, universal healthcare, and increased opportunity for America's working class.
The video also extends McCain's insulting attitude to everyone who's served in the military. I understand that combat creates strong bonds between soldiers, but to suggest that those who serve our country would not have otherwise grasped that basic concept of interdependence seems condescending to the soldiers and condescending to those who haven't served. Moreover, the values that come from the realization of our interconnectedness and need for each other are far better expressed through the progressive tradition than the conservative orthodoxy McCain represents. If conservatives wish to make these types of arguments, they need to be willing to demonstrate their commitment to their fellow countrymen with actions that address the fact that we're all in this together. As Barack Obama said in his address to the 2004 Democratic convention:
If there is a child on the south side of Chicago who can’t read, that matters to me, even if it’s not my child. If there is a senior citizen somewhere who can’t pay for their prescription drugs, and having to choose between medicine and the rent, that makes my life poorer, even if it’s not my grandparent. If there’s an Arab American family being rounded up without benefit of an attorney or due process, that threatens my civil liberties.
It is that fundamental belief -- It is that fundamental belief: I am my brother’s keeper. I am my sister’s keeper that makes this country work. It’s what allows us to pursue our individual dreams and yet still come together as one American family.
I'd suggest the McCain campaign reign it in a notch before the general election. They need to retool their message here... and hire better writers.
P.S. On second thought, overwritten doesn't even describe McCain's video. It's like their talking about McCain as if he were some mythological or biblical figure.





Tip jar. With all the infighting between the Obama and Clinton crowds, I thought it might make sense to take aim at our true rival, Sen. John McCain. If you feel the same way, I'd love a recommenation for this piece.
April 4, 2008 10:16 PM | Reply | Permalink
C'mon guys, I'm trying to take the fight to our actual enemy. The Hillary-Obama fight has continued to sap our party of necessary resource, it's not good the the Party and it's not good for the general election. Let's start uniting against the opposition. Recommendations would be most appreciated.
April 4, 2008 10:41 PM | Reply | Permalink
I don't think it's as bad at doing its job as you think it is. See also: Mencken, H. L.
April 4, 2008 11:20 PM | Reply | Permalink
Could you elaborate on your point?
April 5, 2008 12:38 AM | Reply | Permalink
"No one ever went broke underestimating the intelligence of the American public." - H. L. Mencken
It's often been reworked to be "No one ever lost an election underestimating the intelligence of the American public." While that's debatable, I think this particular ad is at about the right sophistication for the average voter.
April 5, 2008 6:27 AM | Reply | Permalink
"It is that fundamental belief: I am my brother’s keeper. I am my sister’s keeper that makes this country work. It’s what allows us to pursue our individual dreams and yet still come together as one American family."
This fascinates me - and does every time I hear him say it. The first time I heard him do so in this election (at his Wisconsin victory rally) I was instantly depressed - and emailed an American friend `That's it. He's gone. He's history.`
He, (no, not a Republican, but something of a Democratic wit) shot back `LOL!... in America "I'm trying to get ahead of my brother!"
This is the thing about Obama that has the Republicans & Fox so galvanized against him now.
He'd fit in beautifully in the other western democracies: win everywhere in landslides. In countries such as the European democracies and here in Australia, we tend to be sceptical, even tend to disapprove of, the rich because we instantly assume they've ripped off some poor bugger in order to get where they are. Whereas I understand Americans generally have no resentment of the rich - because basically they still dream that they too can do it if they'll just work hard enough and maybe have a little bit of luck on their side: thus they knee-jerk approve of a system that rewards with great wealth and redistributes as little of that wealth as possible via the dreaded `big government`.
Overseas, people are so excited about Obama’s candidacy. They love it.
I heard a German man interviewed in the street the other day – he was elated and to my great delight said, `I believe dere is a change of vind in da American people…’
Gosh what a vind that would be if it meant that at last the majority of Americans really did believe they were truly their brother and sister’s keeper and that it is that form of social democracy that would make their country work rather than ad hoc charity & John McCain’s rugged individualism or Hillary Clinton’s triangulation.
I for one don’t believe any politician in America will achieve this without restructuring the debate. I don’t even believe Obama will – he was staggeringly disappointing on The View when that blonde Republican twit asked him about increasing her taxes. His response? To downplay it: say he didn’t like paying tax either; he was only going to tax the rich and that lower income people would get a rebate.
To be his brothers’ and his sisters’ keeper this man is going to have to transform the basis of the debate. Republicans are forever hysterical about the level of taxation and emoting to Americans about keeping it down. Obama needs to change the way people emote about this. He’s going to have to say `Stop listening to privileged self-interested politicians whose only care is to get taxes down. Instead start telling your politicians what you believe we need government to do in this country. Are they really prepared to live with the Corridor of Shame? Do they agree that we need to bring all our schools up to par - and that everyone should be able to afford a college education? Are they not ashamed of presiding over a system that sanctions living in the wealthiest country in the world with the worst health care provision in the advanced economies - where 10 million people don’t have guaranteed health care, and a million people die each year because they didn’t have it? This is the United States of America, not Calcutta! Are they going to keep countenancing an America where bridges fall down? Or are they going to invest in infrastructure and new green technology jobs to lift the country out of recession and get it on an internationally competitive footing?
What level of taxation will be required to fund these things and whatever that is, that’s what we want to pay.’
He’s got to get them taking for granted that there are many things so crucial to the general wellbeing that only government can do; and the key question is how much taxation is needed to achieve them, not how little tax they can get away with paying so that the devil takes the hindmost and a once so proud nation ends up resembling a bloody banana republic.
April 5, 2008 12:26 AM | Reply | Permalink
I would love it if they keep playing up McCain as the Great War Hero.
It'll hurt even more when they talk about how he's a shovanistic pig who hung out with strippers and hookers, cheated all the time on his disabled wife and then left her for a younger bimbo named Cindy who overdoses on drugs.
Whatever you may think about the Obama, Cindy McCain is no Laura Bush. Even if you don't like Obama's church, I think the eventual post-mortem of this election is: Values voters would rather vote for a black guy with a nutty preacher than a man who cheats and goes the young bimbo route. Somehow the black guy ends up seeming more presidential. Even more so when they show up together on TV and everyone realizes that McCain looks like a midget with hilariously short arms(I know, it's evil, but it's true!). Call me prejudiced, but there is no way in hell this country will elect a midget with short arms. Last president like that was McKinley.
April 5, 2008 6:17 AM | Reply | Permalink