In an age driven by identity politics, who does Palin appeal to beyond two obvious groups, namely, social conservatives and that small group of Hillary supporters who cares more about a woman being in office than what she thinks?

What about undecided voters?  Undecided voters are euphemistically referred to as 'low-information' voters, voter's that Pollster.com speculates are also low-education voters.  These people could well look at Sarah Palin and find in her someone like them who even gives them some compelling 'lottery hope,' that 'You never know' (the motto of the New York State Lottery), things can turn out fabulous.