The Obama campaign made a serious error with their negative campaign ads. There has been extensive blogging about the MSM creating a false sense of  "balance" by equating Obama's ad and video about the Keating 5 with McCain's ads about the "Ayers connection". This is because the blogs have been focusing on the content of the ads. The MSM, on the other hand, have been putting the focus on the style of the ads. Look at any report on CNN. Both ads are shown side by side or one after the other. But the commentator is usually talking over the ads, making the presentation of the ads purely visual. No content, no substance. So what we as viewers are left with is two ads, both dark, somber, and meant to be scary. Imagine now if the Obama ad was done by Jon Stewart's writers, or the guys at JibJab. Imagine putting an ad made of cut-out animation, singing and dancing about the Keating 5, next to one of McCain's "Oooooh, scaaaarrryy" ads. Now imagine trying to say that they were the same. Think anyone would buy it? Same content. Different package. We know that the electorate has a large percentage of "low information voters". People who gravitate to anything that makes them go "ooooh, shiiinnnyy". Let's start attracting those voters, instead of putting them off with gloom and doom.