What should Obama do with his 30 minutes of network prime time on October 29?
Last week we learned that Barack Obama has purchased a half-hour of primetime television on at least two networks for October 29, and is negotiating for additional time. However, nobody knows how the 30 minutes will be used, except for a general sense that it will convey the campaign's "closing argument".
TPM Cafe readers who want to chime in with their own 2 cents as to what THEY think Obama should do with the time are encouraged to leave their thoughts in the comment box below or contact Obama himself.
Naturally, both serious and joking suggestions are welcome. I
Here are my own suggestions, reposted from Joe-Perez.com:
Putting on my Pundit cap:
I want to see a montage of voters -- tilted heavily towards recently undecided voters in swing states, naturally -- speaking straight to the camera and explaining how they've come around to their decision to vote for Obama/Biden. Some of the montage interviews should be filmed at campaign rallies conducted in the next few weeks, and these clips should be interspersed with excerpts from Obama's stump speeches and other memorable campaign moments. The ad should close on a pithy closing argument delivered on the stump by Obama, followed by "I'm Barack Obama, and I approve this message."
And:
Putting on my Joker cap:
Do the same video as above, but include interviews with voters who support John McCain. They should be asked pointed questions such as: "How will McCain's economic policies be different from president Bush's?" or "Do you get your health insurance from your employer? Okay. Will you be one of the 20 million Americans whose insurance will be dropped as a result of McCain's plan?" ... and then show the voters clueless, stumped, embarrassed, their tongues wagging in the wind.
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Better yet, intersperse the above clips with real interviews with well-known Hollywood comedians and actors giving humorous but poignant commentary on why they're voting for Obama. Do it! McCain's "celebrity" attack ads are ancient history, and voters will remember the jokes and repeat them the next day at the office or at school. Humor is a powerful tool.







Putting on my Pundit cap:
I want to see a montage of voters — tilted heavily towards recently undecided voters in swing states, naturally — speaking straight to the camera and explaining how they’ve come around to their decision to vote for Obama/Biden. Some of the montage interviews should be filmed at campaign rallies conducted in the next few weeks, and these clips should be interspersed with excerpts from Obama’s stump speeches and other memorable campaign moments. The ad should close on a pithy closing argument delivered on the stump by Obama, followed by “I’m Barack Obama, and I approve this message.”
October 13, 2008 2:45 PM | Reply | Permalink
I don't think we can predict what the 30 minutes will consist of - since the content will likely be driven by which issue or event is most important to hit hard in the final days.
But given the current state of the race, I have a feeling the time will be devoted to a comprehensive summary of what Obama will do to spur job creation and a lowering of the tax burden and healthcare struggle on lower and middle-income Americans.
Plus a soupcon of biographical background.
October 13, 2008 4:52 PM | Reply | Permalink
Get Ross Perot to go at it with his charts and pointers, explaining the crisis and what each candidate's plan will actually do.
October 13, 2008 5:07 PM | Reply | Permalink
Whatever the content, a good part of it should be Obama speaking directly to the public - "auditioning" for that vital role of the President. And whether directly or subliminally (I'd suggest directly) addressing the wild, frightening things that some people believe about him. That woman who called him an "Arab" is an example of someone who isn't mean-spirited and who would consider him if she weren't so certain that he was something frightening. Now she might never change her mind but by the law of normal distribution there have to be people who would like to vote for him (like him, like his policies, afraid of Palin, whatever) but are afraid to. If he could look those people in the eye and say (believeably because its true) "I am a committed Christian. I do not support, associate in any meaningful way with, or condone anyone who advocates using violence against this country and its institutions or using violence against innocents" I think that some of them might well take a second look at their fears. Who else is left for him to convince that can be convinced at that point, six days before election?
The other thing he can, and I believe will, do is speak to his supporters, particularly those willing and able to get out and work from then until election --- a touch, perhaps no more, of the astonishing vision encapsulted in the "Yes, We Can" video. He's been right to sublimate that, even in his acceptance speech, but to a very real degree, THAT is what is at stake in this election: are we going to allow ourselves to hope and to aspire to something higher?
My .02
October 13, 2008 6:29 PM | Reply | Permalink
I hope it is a live speech highlighting all of his core policy beliefs. I think it will bomb if it's a pre-taped "Obama is great" infomercial.
Basically a "State of the Union" type address for the first 2/3rds followed by thank-you to all volunteers, a rallying call to get out the vote and then closing with Obama asking for your vote.
October 13, 2008 7:43 PM | Reply | Permalink
Seconded.
October 13, 2008 7:45 PM | Reply | Permalink
The question is, what WILL he do with the time? I hope it's not a telethon. 30 minutes is a helluva long time. It's got me worried and intrigued at the same time.
October 13, 2008 8:48 PM | Reply | Permalink
I think the first 10 minutes should be devoted to countering the viral smears that have been accumulating in everyone's inbox, including Ayers(your grandmother believes them). 12 minutes of policy outlines, 4 1/2 minutes to the Will I Am video and finally 3 1/2 minutes for the thank you's and get out the vote.
October 13, 2008 9:30 PM | Reply | Permalink
I think he should hire Jon Stewart and Stephen Colbert to produce and write the show.
October 13, 2008 9:39 PM | Reply | Permalink
I can't predict what topics he'll discuss, but I'm predicting he will enter our living rooms as the strong leader we need at this moment in our history. With his deep voice and his calm presence, I think he'll be telling people more than the words he speaks. He'll be telling us we can rise to the greatness of the task we have ahead of us. He'll reassure us that we mustn't give in to fear or hate and that our common destiny depends upon our pulling together and finding unity. That we already have a Constitution which, along with the Bill of Rights and other amendments, provides the blueprint for renewal of our nation. That we need to recognize we are not only citizens of the United States but citizens of the world, fellow travelers on a fragile planet.
I want him to give the speech of his life and I want to feel on the verge of tears for all the long years I've been waiting for a real leader who can genuinely love and serve We The People under our common Constitution, a leader to call us to set aside our differences and care about each other at this important time in our common history.
October 13, 2008 9:53 PM | Reply | Permalink
Geesh, Thera, just reading your suggestion has me on the verge of tears! That may be the ticket. Actually, everytime I think about that longed-for moment that they declare a victory on Nov. 4th (or early Nov. 5th) all I can think of doing is simply sobbing - relief, pride, relief.... RELIEF.
October 14, 2008 1:03 AM | Reply | Permalink
OK, I've got it. He should start with Small Town News. Then he should do his Top Ten list. That'll be funny as hell. Then he should interview Matt Damon.
October 13, 2008 11:01 PM | Reply | Permalink
I would suggest a sitcom.
It will start with Joe and Jill sitting at a piano singing, "Boy, the way Glen Miller played, songs that made the hit parade, guys like us we had it made, those were the days..." Followed by Obama entering through the front door and stumbling over the ottoman.
It will be about a level-headed, working-class president dealing with the struggles of global economic crises, dire political entanglements, and uncomfortable but humorous racial tensions, while making time for his family and friends.
Obama is, of course, affectionately referred to as Meathead.
October 13, 2008 11:14 PM | Reply | Permalink
The real question is when have the voters made up their minds.
If anyone watches it other than Obama supporters than you have to grab the viewer in the first 30 seconds. (known TV rule)
What could Obama possibly do in 30 seconds to keep a Republican or independent involved enough to watch the entire 30 minutes and change their minds at that late date?
Monster Truck Rally?
Unlimited Fight Night?
Beer Challenge?
Rodeo Bull Riding?
Most voting is emotional. At that late date carefully argued position papers mean nothing. If he goes too strong on firing up the base for a GOTV push, he risks losing some more moderate votes.
I think his only choice is to go completely emotional on the real Obama. He opens sitting on a stool, one leg stretched out; dressed formally and nothing else on stage except an American Flag. His opening line, "Tonight I am going to reveal the real Barack Obama".
Just Obama on stage and talking and narrating over pictures and videos demonstrating who is the real Obama; start in childhood and quickly move through his career. It can not be sappy; he needs to strike a careful balance alternating his presence on stage with quick cuts to visuals. The visuals should be keyed to rebuking the slander against him but done very subtlely. No average Joe (six pack) interviews, no campaign footage, just real Obama stories from his past; maybe some quotes on his outstanding scholastic record. Maybe he could read some excerpts from his books to show how long he has been concerned on issues. If he wants to show national figures supporting him, it should be shots of just that individual (without Obama in the shot)with printed quotes over the picture. He could break to some short commercials that scroll a quick policy outline. All of this must be Obama's voice except for three or four of the visuals covered by another authoritative voice. He closes with his family beside him promising to uphold the American way-of-life.
Then the Will I Am video!!!
October 13, 2008 11:41 PM | Reply | Permalink